연천이 고인돌로 유명한 만큼 이 지역의 단단한 돌을 받치고 있는 시간을 닮은 카페를 오픈하고 싶어했던 사장님의 이야기를 듣고 Cafe On The Rock의 로고를 디자인했습니다. 자연의 견고함을 모티프로 하여 브랜딩을 하였습니다. 인테리어는 물론 판매하는 음료와 디저트도 연천만의 문화/자연을 담아냈습니다.

As Yeoncheon is well-known for its dolmens, I was inspired by the story of the owner who wanted to open a café resembling the enduring time held by the region’s solid stones. That’s how I designed the logo for Cafe On The Rock. The branding was created with the steadfastness of nature as its motif. From the interior design to the drinks and desserts served, everything captures the unique culture and nature of Yeoncheon.
I also designed posters and promotional materials for various webinars held throughout the year.